the transformation:
Carla Lopez, owner of The Pilates House came to us with a vision that included a Pilates and Yoga Studio that would make everyone feel welcomed and supported in her space along with a serene elevated wellness experience.
We developed a brand strategy with her defining goals for the business, we studied her ICA (ideal client avatar), made a competitor's analysis to find TPH’s unique selling point and gaps in the industry that could be filled by her studio. In this process we developed her messaging, defined the brand’s values, mission, vision, and visual direction. This allowed us to design a visual brand identity that aligned with her strategy.
The Pilates House achieved a total revenue of $225,000 in their first 6 months of opening thanks to their brand consistency in-person and online. Having a clear idea of who they are as a brand, they built on their strategies, which supported the brand's goals and her community.
- What the brand got -
Logo Suite
Fons Suite
Color Palette
Graphic Elements + Icons
Print Design
Packaging Design
Website Design
Darma Cards Design
”When I first reached out to Veronica, all I wanted was a logo and typography for The Pilates House. What I received instead was a creative and strategic partner who helped me shape the entire identity and direction of the brand.
From day one, Veronica went far beyond design as she built a brand rooted in strategy, storytelling, and growth. She took the time to understand what The Pilates House truly represents and turned that vision into a sophisticated, timeless, and cohesive identity.
Almost a year later, I can see just how pivotal she’s been to our success. People constantly tell us how elegant and polished the brand feels — many even discover us simply because they’re drawn to the look and presence she created.
Veronica has not only built our brand — she’s also helped me grow as a founder, guiding me through strategic decisions that have fueled our continued success. What began as a simple design project has become one of the most impactful collaborations I’ve ever had. I can confidently say that The Pilates House wouldn’t be where it is today without her. Thank you Vero!!"
Kind words from Carla
- Carla Lopez
You don’t have to do it all alone. Let’s shape a brand that feels like home and shows up with heart—inside and out.