Your designer
I'm Verónica Rocío
If you're anything like the entrepreneurs I love to work with, you believe in building a business that feels good. You know, one that’s deeply aligned with your values and genuinely connects with the people you serve.
My path to becoming a brand sculptor was a bit unexpected. I spent years in the fashion design industry, immersed in the world of shape, form, and (most importantly) authentic expression. I learned that truly beautiful designs aren’t solely about aesthetics; they’re about honoring the underlying structure and essence of what they represent just like the human body itself.
That's why I approach branding differently. I believe your brand identity (both visually and internally) should feel as real and authentic as you are.
creative director , brand designer, and strategist
what sets us apart
Instead of focusing on ticking boxes and delivering trendy designs, I’m obsessed with digging deep. We want to understand your dreams, your goals, and the future you envision for your brand. We specialize in working with wellness and soulful entrepreneurs who are looking to build more than just a business – they're building a community.
my methods
We won't call you in 4 weeks to let you know your project is ready. We collaborate with you on the strategy that will become the foundation for everything. We become the student of your industry and a researcher of your ideal client’s behaviors, so we can create a brand that attracts your dream clients and transforms them into a loyal community.
collaboration
Your wins are our wins. We're passionate about helping you unlock the true potential of your brand and create a lasting impact on the world. This is post-launch support, and retainer programs that allow us to collaborate on future plans like content planning, campaign strategy, and more.
Partnership
the things i value the most in the work i do
the things i value the most in the work i do
the things i value the most in the work i do
I bring my full self into every project, encouraging clients to do the same, so their brand feels as genuine and human as they are.
authenticity
I choose to work with brands that care about people and their well-being, because good design should leave the world a little better.
positive impact
I pour intention into every detail. Starting from strategy to visuals, making sure each piece feels thoughtful, refined, and aligned with the brand’s purpose.
quality
I communicate openly with my clients. Anything from process to timelines. This way they always know what’s happening and why.
Transparency
The Pilates House is a Boutique Wellness Studio in Puerto Rico that offers exclusive spaces designed for small group classes and private sessions. Their mission is to create a welcoming environment for every person that steps in their space without judgement of any kind.
the pilates house
”When I first reached out to Veronica, all I wanted was a logo and typography for The Pilates House. What I received instead was a creative and strategic partner who helped me shape the entire identity and direction of the brand.
From day one, Veronica went far beyond design as she built a brand rooted in strategy, storytelling, and growth. She took the time to understand what The Pilates House truly represents and turned that vision into a sophisticated, timeless, and cohesive identity.
Almost a year later, I can see just how pivotal she’s been to our success. People constantly tell us how elegant and polished the brand feels — many even discover us simply because they’re drawn to the look and presence she created.
Veronica has not only built our brand — she’s also helped me grow as a founder, guiding me through strategic decisions that have fueled our continued success. What began as a simple design project has become one of the most impactful collaborations I’ve ever had. I can confidently say that The Pilates House wouldn’t be where it is today without her. Thank you Vero!!"
Carla's Transformation
- Carla Lopez