the transformation:
jevas pilates studio
Passion Project: Jevas Pilates Studio was a passion project brought to life through our collaboration with Emma, a Puerto Rican Pilates instructor dedicated to creating an inclusive space for women to feel empowered and celebrated. Emma’s vision was rooted in honoring her culture and providing routines that celebrate Latina heritage while welcoming women of all backgrounds. We developed a comprehensive brand strategy that encapsulated her mission, defining her voice and values to resonate with her audience. The visual identity, inspired by bold and unapologetic energy, features vibrant colors, dynamic typography, and cultural elements that reflect Emma’s personality and story. From the logo design to branded collateral, every element was thoughtfully crafted to embody strength, inclusivity, and empowerment. Jevas Pilates Studio now stands as a bold and inspiring brand, inviting women to embrace their power and feel confident in their journey toward physical and mental well-being.
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VISUAL BRAND IDENTITY:
A distinct visual identity with colors, logos, and fonts that effectively communicate the brand’s personality and mission, making it stand out and capture audience attention.
GRAPHIC ICONS & ELEMENTS:
Custom icons and design elements used to create additional assets, such as prints for the store’s interior design and packaging for ice cream cups, pints, and more.
CONSISTENT WEBSITE DESIGN:
A website designed with a cohesive visual identity, enhancing trust and professionalism, while reflecting the brand’s unique style.
INCREASED ONLINE PRESENCE & AWARENESS:
The website boosts brand visibility, offers a compelling backstory, showcases the mission and products, and drives traffic through social media and online orders.
ENHANCED CUSTOMER CONNECTION:
A strategic brand foundation that fosters deeper connections with clients by highlighting shared values and product quality, driving loyalty and sales.
- What the brand got -
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a word from our clients
"It was a collaborative process which made me feel heard and appreciated as a client. I loved that she took her time in genuinely understanding and connecting with my vision and appreciated that she took her time in making something beautiful for me. Veronica understands the value in connecting with her clients and stepping into the vision alongside with them."