Jevas Pilates Studio

the transformation:

Jevas Pilates Studio is lead by Emma, a Puerto Rican Pilates instructor dedicated to creating an inclusive space for women to feel empowered and celebrated. Emma’s vision was rooted in honoring her culture and providing routines that celebrate Latina heritage while welcoming women of all backgrounds. 

We developed a comprehensive brand strategy that encapsulated her mission, defining her voice and values to resonate with her audience. The visual identity, inspired by bold and unapologetic energy, features vibrant colors, dynamic typography, and cultural elements that reflect Emma’s personality and story. From the logo design to branded collateral, every element was thoughtfully crafted to embody strength, inclusivity, and empowerment. Jevas Pilates Studio now stands as a bold and inspiring brand, inviting women to embrace their power and feel confident in their journey toward physical and mental well-being.