the transformation: the pilates house
Our client, Carla Lopez, had a vision for The Pilates House. This vision included a Pilates and Yoga Studio that would make everyone welcomed and supported in her spaces along with a serene elevated wellness experience. We developed a brand strategy with her defining long and short term goals for the business, studied her ICA (ideal client avatar), made a competitor's analysis to find TPH’s unique selling point and gaps in the industry that could be filled by her business. In this process we refined her messaging choosing a brand voice and tone, defining the brand’s values, mission, vision, and visual direction. This allowed us to design an elegant logo suite, make a color palette selection that was in alignment with the brand’s vision, and created graphic elements that complemented the brand, and would anticipate the brand’s need for future plans like package design, marketing material, social media design, and overall visual direction.
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VISUAL BRAND IDENTITY:
A distinct visual identity with colors, logos, and fonts that effectively communicate the brand’s personality and mission, making it stand out and capture audience attention.
GRAPHIC ICONS & ELEMENTS:
Custom icons and design elements used to create additional assets, such as prints for the store’s interior design and packaging for printed goods like business cards, darma cards, outdoor signage and billboards.
CONSISTENT WEBSITE DESIGN:
A website designed with a cohesive visual identity, enhancing trust and professionalism, while reflecting the brand’s unique style.
INCREASED ONLINE PRESENCE & AWARENESS:
The website boosts brand visibility, offers a compelling backstory, showcases the mission and products, and drives traffic through social media and online orders.
ENHANCED CUSTOMER CONNECTION:
A strategic brand foundation that fosters deeper connections with clients by highlighting shared values and product quality, driving loyalty and sales.
- What the brand got -
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a word from our clients
"It was a collaborative process which made me feel heard and appreciated as a client. I loved that she took her time in genuinely understanding and connecting with my vision and appreciated that she took her time in making something beautiful for me. Veronica understands the value in connecting with her clients and stepping into the vision alongside with them."