the transformation:
porto Dolce | gelateria portoricana
Passion Project: Porto Dulce is an Italian gelateria with a Puerto Rican heart, blending the artistry of Italian gelato-making with the nostalgic flavors of traditional Puerto Rican desserts. Founded by Marla Reyes, this brand is a tribute to her roots, transforming beloved island flavors into a sweet, shareable experience. Our goal was to create a brand identity that feels warm, inviting, and culturally rich while maintaining a polished, professional look. Through a carefully curated color palette, custom illustrations, and a cohesive design system, we crafted a visual language that captures the essence of Porto Dulce—where tradition meets innovation, and every scoop tells a story. Explore how we brought this flavorful vision to life with a visual brand identity and collaterals like gelato pint package design, web design, and overall online presence aesthetic.
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VISUAL BRAND IDENTITY:
A distinct visual identity with colors, logos, and fonts that effectively communicate the brand’s personality and mission, making it stand out and capture audience attention.
GRAPHIC ICONS & ELEMENTS:
Custom icons and design elements used to create additional assets, such as prints for the store’s interior design and packaging for ice cream cups, pints, and more.
CONSISTENT WEBSITE DESIGN:
A website designed with a cohesive visual identity, enhancing trust and professionalism, while reflecting the brand’s unique style.
INCREASED ONLINE PRESENCE & AWARENESS:
The website boosts brand visibility, offers a compelling backstory, showcases the mission and products, and drives traffic through social media and online orders.
- What the brand got -
ENHANCED CUSTOMER CONNECTION:
A strategic brand foundation that fosters deeper connections with clients by highlighting shared values and product quality, driving loyalty and sales.
ATTRACTIVE STOREFRONT DESIGN:
Visually appealing and easily recognizable storefront branding that strengthens the brand’s presence and attracts foot traffic.
USER-FRIENDLY MENU DESIGNS:
Clear and aesthetically pleasing menus that improve the customer experience by effectively showcasing products and simplifying the ordering process.
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