the transformation:
porto Dolce | gelateria portoricana
Passion Project: Porto Dulce is an Italian gelateria with a Puerto Rican heart, blending the artistry of Italian gelato-making with the nostalgic flavors of traditional Puerto Rican desserts. Founded by Marla Reyes, this brand is a tribute to her roots, transforming beloved island flavors into a sweet, shareable experience. Our goal was to create a brand identity that feels warm, inviting, and culturally rich while maintaining a polished, professional look. Through a carefully curated color palette, custom illustrations, and a cohesive design system, we crafted a visual language that captures the essence of Porto Dulce—where tradition meets innovation, and every scoop tells a story. Explore how we brought this flavorful vision to life with a visual brand identity and collaterals like gelato pint package design, web design, and overall online presence aesthetic.
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VISUAL BRAND IDENTITY:
A distinct visual identity with colors, logos, and fonts that effectively communicate the brand’s personality and mission, making it stand out and capture audience attention.
GRAPHIC ICONS & ELEMENTS:
Custom icons and design elements used to create additional assets, such as prints for the store’s interior design and packaging for ice cream cups, pints, and more.
CONSISTENT WEBSITE DESIGN:
A website designed with a cohesive visual identity, enhancing trust and professionalism, while reflecting the brand’s unique style.
INCREASED ONLINE PRESENCE & AWARENESS:
The website boosts brand visibility, offers a compelling backstory, showcases the mission and products, and drives traffic through social media and online orders.
- What the brand got -
ENHANCED CUSTOMER CONNECTION:
A strategic brand foundation that fosters deeper connections with clients by highlighting shared values and product quality, driving loyalty and sales.
ATTRACTIVE STOREFRONT DESIGN:
Visually appealing and easily recognizable storefront branding that strengthens the brand’s presence and attracts foot traffic.
USER-FRIENDLY MENU DESIGNS:
Clear and aesthetically pleasing menus that improve the customer experience by effectively showcasing products and simplifying the ordering process.
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a word from our clients
"It was a collaborative process which made me feel heard and appreciated as a client. I loved that she took her time in genuinely understanding and connecting with my vision and appreciated that she took her time in making something beautiful for me. Veronica understands the value in connecting with her clients and stepping into the vision alongside with them."