Moss + Mane

the transformation:

Moss + Mane is a wellness-focused dog grooming brand that wished to create a calm, elevated space where dogs are cared for with intention and love. We developed a full brand strategy and website design that reflected their values: clean ingredients, gentle routines, and a sanctuary-like experience for both dogs and their humans. 

The visual identity leaned into earthy tones like sage green and light warm neutrals, paired with elegant typography and plenty of white space to evoke a sense of quiet luxury. Their website was designed to feel just as nurturing and intuitive, guiding users through personalized services, organic product offerings, and curated membership options. From brand voice to booking flow, every detail was crafted to make Moss + Mane feel like a trusted extension of the care dog owners give at home.