the transformation: moss + mane
Moss + Mane is a wellness-focused dog grooming brand that came to Vemi Studio with a clear vision: create a calm, elevated space where dogs are cared for with intention and love. We developed a full brand strategy and website design that reflected their values: clean ingredients, gentle routines, and a sanctuary-like experience for both dogs and their humans. The visual identity leaned into earthy tones like moss green and light warm neutrals, paired with elegant typography and plenty of white space to evoke a sense of quiet luxury. Their website was designed to feel just as nurturing and intuitive, guiding users through personalized services, organic product offerings, and curated membership options. From brand voice to booking flow, every detail was crafted to make Moss + Mane feel like a trusted extension of the care dog owners give at home. Since launching, the brand has resonated with a thoughtful, wellness-conscious audience and set a new standard for modern pet care.
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VISUAL BRAND IDENTITY:
A distinct visual identity with colors, logos, and fonts that effectively communicate the brand’s personality and mission, making it stand out and capture audience attention.
GRAPHIC ICONS & ELEMENTS:
Custom icons and design elements used to create additional assets, such as prints for the store’s interior design and packaging for ice cream cups, pints, and more.
CONSISTENT WEBSITE DESIGN:
A website designed with a cohesive visual identity, enhancing trust and professionalism, while reflecting the brand’s unique style.
INCREASED ONLINE PRESENCE & AWARENESS:
The website boosts brand visibility, offers a compelling backstory, showcases the mission and products, and drives traffic through social media and online orders.
ENHANCED CUSTOMER CONNECTION:
A strategic brand foundation that fosters deeper connections with clients by highlighting shared values and product quality, driving loyalty and sales.
- What the brand got -
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You don’t have to do it all alone. Let’s shape a brand that feels like home and shows up with heart—inside and out.
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