the transformation: melendez ornamental
Melendez Ornamental, a family-owned ironwork fabrication company in Arecibo, Puerto Rico, has been crafting high-quality iron pieces for over 30 years. Their visual identity, created over 15 years ago, no longer reflected the timeless craftsmanship they’re known for. We partnered with them to simplify their brand’s look, giving it a modern, elegant feel that resonates with their new target audience: luxury-seeking clients. With the refreshed branding, we helped elevate their visibility, creating a cohesive website that mirrors this elevated style and builds trust across all their platforms, positioning them as a go-to for high-end, custom ironwork.
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VISUAL BRAND IDENTITY:
A distinct visual identity with colors, logos, and fonts that effectively communicate the brand’s personality and mission, making it stand out and capture audience attention.
GRAPHIC ICONS & ELEMENTS:
Custom icons and design elements used to create additional assets, such as prints for the store’s interior design and packaging for ice cream cups, pints, and more.
CONSISTENT WEBSITE DESIGN:
A website designed with a cohesive visual identity, enhancing trust and professionalism, while reflecting the brand’s unique style.
INCREASED ONLINE PRESENCE & AWARENESS:
The website boosts brand visibility, offers a compelling backstory, showcases the mission and products, and drives traffic through social media and online orders.
ENHANCED CUSTOMER CONNECTION:
A strategic brand foundation that fosters deeper connections with clients by highlighting shared values and product quality, driving loyalty and sales.
- What the brand got -
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a word from our clients
"It was a collaborative process which made me feel heard and appreciated as a client. I loved that she took her time in genuinely understanding and connecting with my vision and appreciated that she took her time in making something beautiful for me. Veronica understands the value in connecting with her clients and stepping into the vision alongside with them."